Homegrown is media agency that promotes contemporary youth culture based in Bombay. Most of their work revolves around conversing with the youth of India in order to empower and inform the voice of the generations to come.
I got the opportunity to intern at the company for a month and had the chance to collaborate with Adidas and Absolut India.
Andamen a clothing brand, were launching a new collection of linen clothing inspired by space. This video was part of their Instgram campaign to promote the essence behind the clothing.
Explorations With Dynamics
When I was first introduced to Cinema 4d I did not think it would have such a life changing impact on me. I started to look at tutorials on Youtube and Cineversity to initially find my bearings, before I began experimenting with it.
I made small soundscapes within Adobe Premiere Pro in order to increase the visual impact of the dyanmic being explored. The audio contains some robotic sounds with some low frequency waves, in order to create the feeling of unsettling ambiance within a large hall.
The videos that I started creating embodied the element of unfamiliarity, making the viewer surprised and letting them fixate on them. Generally, landscapes have a rigid structure, here we see it act as though it has cloth like properties.
Most of these videos are created as a result of many late nights spent learning techniques that Cinema 4D has to offer. Here, I wanted to illuminate the feeling I had of being enveloped within my work and the process of ideation itself.
This video was a data visualisation experiment that depicts molecules of germs being caught within the twigs of a broomstick.
Within this style, mundane objects and settings have been treated in a friendly and more adventurous manner. I even started to treat the process of creating these works as a meditation, due to the necessity of drawing frame by frame on a still image.
There were different moments of wonder that I have tried to create, the shortest moment of uncertainty could still yield the desired outcome. Here, within this specific piece, the viewer is conditioned to believe that a boat melded into the book, only to float back out of it. The element of surprise comes through when the boat seems to have morphed into a UFO and flies away out of the scene.